We live in a fast-paced and technological age, with access to almost everything you can think of on our smartphones. So, it comes as no surprise that benefits portals, from flexible benefits to financial education and healthcare, have also gone digital, in the hope that employees will easily engage with them.
Firstly a notable change in behaviour will measure the success of a portal. This is particularly easy to measure with digital platforms, as managers can use analytics from the platforms to see how frequently the platform is used as well as what benefits are most popular among certain demographics within their workforce. For some employers, it might be boosting saving, for others, reducing debt or driving flex engagement.
Ian Bird, founder and director of business development at Mybenefitsatwork, comments: "The proof should be in the pudding and how successful the take-up has been."
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