According to research (*) conducted by the online employee benefits communication portal Mybenefitsatwork (www.mybenefitsatwork.co.uk), a staggering 9 out of 10 HR leaders state they face challenges when communicating their benefits package to employees.
Whilst a large proportion of employers (52 per cent) offer a benefits package to their workforce because they want to look after them, failing to properly communicate can result in a reduced return on investment for employers.
Yet it seems HR continues to use tried and trusted methods of communicating the employee benefits package, with almost half (47 per cent) surveyed utilising a staff handbook, 43 per cent continuing to communicate through employee inductions, 34 per cent via face-to face-presentations, and 15 per cent by email.
Ian Bird, founder and director of business development at Mybenefitsatwork
(MBAW) comments: “It is important to communicate face-to-face where possible, but for a variety of reasons it is not always feasible. And even when face-to-face communication is an option, employers should consider a multi-channel approach to reinforce the message. Using a variety of ways to communicate with employees will reach the widest audience possible.”
This sentiment is echoed by the respondents to the survey, with 95 per cent acknowledging that they need to communicate their employee benefits in additional ways.
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* January 2017 – Mybenefitsatwork commissioned Censuswide to conduct a survey which was completed by 250 UK HR Directors and Managers with 50 to 5,000 staff.